When Should You Outsource Your Social Media?
There are many good reasons to bring on additional resources to help you manage your social media presence and outreach, but possibly the biggest could be that unless social media marketing is a core competency of your company you’re going to be at a disadvantage when trying to build your social media channels but determining which ones to use in the first place to best leverage your company assets and best reach your target audience.
Let’s take a look at some of the times when hiring out your social media efforts makes sense, starting with the most dire — and undesirable — situations first:
1. When things blow up
2. When you’re overwhelmed
3. When you’ve hit a wall
4. When nothing’s happening
5. Before you start
When not to outsource
If you have assessed both your internal needs and assets and external social media landscape and have put a comprehensive social media strategy in place, plus have ramped up internally with experienced or well-trained staff to handle social media duties, then you’re probably set.
How are things going with your company’s social media marketing efforts?
Extract from article by Aliza Sherman: GigaOM (contact us for full article. Jan. 26, 2011)