So…yesterday Facebook finally came clean with exactly what will change regarding the switch to the new Timeline view for Facebook Pages.
Immediately, a raft of blogs and news articles hit the tubes that talked through the changes. Fortunately, Facebook worked with a few big brands to get some examples in place. We used the ‘Fanta’ page to construct a visual example of the most relevant changes for Pages.
Do take a peek and pay close attention to the new sizes, functions and features. By the way…click an image if you want to see the bigger, more impressive version
Personally, I love the new layout. The way this works for Pages has a number of benefits, including the ability to make a particular post “stick” to the top of the Timeline for 7 days running! (see that little orange bookmarky style tag on the top post!) It’s a sticky post. That will stay in place for 7 days, irrespective of what else you post to your timeline.Nb. We used to say “Wall”…now we say “Timeline”. Everything will still appear in a “Newsfeed”. Got it?
Small consolation to this, is that ‘apparently’ Facebook Ads still have the ability to direct users to an application tab instead of the Timeline, meaning your ad spend will still have the greatest chance of Like Conversion instead of chancing it on your wall…I mean Timeline.
Whilst Pages are currently accustomed to having 6 App Icons show up in the left menu (underneath “Wall” and “Info”), Facebook have now cut this to 4. The one constant is the Photos App, which will always take pride of place on grid position 1. No accidental posting of your drunken night out here…it will be prominently displayed for all to see, right under your beautifully branded Cover Pic.
The App Icon size is huge by comparison to its predecessor, meaning you can actually sneak a few little “call to action” messages in there (to compensate for not being able to do this in your cover pic). Sneaky huh! You can set the order of all apps, but pay particular attention to the first 3. These will show constantly.
Bigger thumbnails and an extra column in the album grid. And no ads! Nothing more I can say here…
This is an awesome feature, but will probably not have any benefit at all for your 2012 startups. If your business has been around since Moses was in nappies, you have some homework to do. If you’re a brand new entrant into the world on ‘your own business’…congrats. Be patient; let it build. Over time, this will look good.
That’s pretty much it! There are a few new admin features that you’ll get to play with, but rather than spoil the surprise, go have a play with your own Pages. You can hit the Preview button to test the waters and see what’s new.
When your new Page designs are ready, you can choose to publish the new Timeline yourself, or you can wait until March 31st 2012, when Facebook will be switching ALL Pages across to the new layout.
Again…March 31st 2012 is the day when this all happens. Be prepared. Facebook is still the centre of the Social Media Universe…and you won’t want to be caught with your pants down when Facebook turns on the lights.
Questions? Comment below